Session was a year long project in the making. The concept is an online platform for the user to teach themselves how to play the guitar. Three months of this project’s timeline were spent researching the target audience, initial concept, and concepts like it to form a fully functioning prototype website complete with cohesive branding.
The following designs were projects done for the fortune 500 global workforce solution company ManpowerGroup. Included are various example of social post design. While working for corporate headquarters, a keen attention to detail and a unique but strict approach to branding and identity was key.
This project was done in collaboration with a Junior Illustration major at the Milwaukee Institute of Art and Design. I art directed the project while the Illustrator worked on the artwork for the article.
The MANTIS is a logo design for a sports team in mixed or professional martial arts. Inspiration came from mantis style kung-fu.
Elijah was a re-branding project done over the course a year. I approached this project first with the logo, then moved into branding, and finally web re-design.
The objective of this piece was to create an advertisement campaign for a popular brand. I chose the well known cereal "pops" due to the fact that it is marketed towards kids, allowing flexibility in content and concept.
The audience for this children’s' illustration is roughly ages 1-3. The concept for this piece was developed collaboratively with my client, 8 year old Evie. The illustrations were concepted and created by my client then vectorized by myself.
The objective of this piece was to create an illustrated t-shirt design. This one is based on the joke "How do you get a tissue to dance?" I enjoy digital illustration and seeing them through from concept to design.
This is a logo concept for a clothing line. For this project I researched many other clothing brands that have a specific aesthetic. I wanted my logo to embody a brand that had a very strong and youthful aesthetic with a touch of edge to it.
From 2016 to 2017 I had the task of creating a summer reading log sheet for the Berkeley Public Library. These log sheets would be used by children ages 1 - 12 y/o to log their reading activity for the summer. Each design was created to follow a particular theme for that years program. They had to be visually appealing to the young audience as well as effectively communicate the instructions to the parent or guardian.
The objective of this piece was to create an advertisement for a popular brand. I chose the well known clothing company, H&M.
This is a publication design piece for a mock article about “National Heavy Metal Day”. I enjoyed exploring interesting ways to harmonize between copy and image in a way that would be visually interesting while maintaining readability.
For this project I wanted to create a gender neutral fragrance inspired by Asian architecture. The packaging for the fragrance was built from a variety of paper weights and textures as well as foam board for structure. Photography of the packaging was taken by me and used in combination with stock photography.
This is a simple poster design detailing the steps needed to restring an electric guitar. All photography was shot and edited by me. I wanted to keep the overall design simplistic and easy to read and follow, while also functioning as an attractive wall piece.
Included here are examples of an email subscription form prototype created for the Manpower website. I mocked up three different versions to test and review which way the content would be most engaging and intuitive for the user. When putting these forms together it was important to stay on brand when considering color and font choice.
This is an information graphic design that would ideally live within a print or digital publication. The subject for this project is dining trends in Chicago, specifically pertaining to multicultural and ethnic foods.
